Millennial Fast Food Trends: Impact on the Fast Food Industry
Fast Casual Dining establishments, Millennials and the Evolution of the Fast Food Industry in America
When we think of junk food restaurants, we think of slimy fries, burgers, fried chicken, sugary pastries and calorie-laden soft drinks. This phenomenon is by far the case in America for a quite a while with fast food franchises including McDonald’s, Wendy’s, Burger Full and White Castle ruling the market. However , over the past two decades, fast food in America has slowly and gradually changed from greasy fried potatoes and burgers at McDonald’s to deli sandwiches as well as milkshakes at Panera Breads or Chipotle. This happening is known as the rise from the ‘fast casual’ restaurants that provide the casual dining connection with healthy, organic meals created with produce that is sourced close by but served at the pace and convenience that one would certainly experience at a fast food diner. This trend points to the fast-food industry that is altering and becoming healthier while continue to maintaining the convenience and the somewhat low price point that produced fast food restaurants so productive in the first place. This essay can have evidence on how the fast-food in America is changing by means of becoming healthier, exotic, custom-made, ethical and ambient plus the role that fast casual restaurants and Millennials are playing in driving this specific change.
The most important driver of this shift inside fast food industry is the improved health consciousness of Americans.https://urgentessay.net/ As per Miller (182), the organic food movement which made its debut in the 1960s has been really successful in educating Tourists about the dangers of highly processed meal, Genetically Modified Organisms (GMOs) and the poisonous pesticides that happen to be used in modern agriculture. Rather, the movement implored Americans to eat locally grown meal natural and healthy dinners. The success of this movements has had a detrimental impact on conventional fast-food restaurants who have frequently come under attack to get selling high-calorie meals that are unhealthy and cause morbid obesity, diabetes and high blood pressure. Classic fast food restaurants have also been arrested of advertising unhealthy foods to children and using abnormal and highly refined components to make their meals. That increased health consciousness has resulted in reduced sales in take out restaurants and constant provocations of class action lawsuits by those who think their health conditions have been caused by eating ready made meals (Dixon et al. 104). In order to deal with this phenomenon, fast food restaurants have elevated the number of healthy meals individual menus, but their uptake has not been very high.
The rise connected with fast casual restaurants might be attributed to the fact that they assist healthy food with the same convenience as fast food restaurants. Eagan (178) reports that it is resulting from this health consciousness the fact that “number of diners traveling to fast-casual restaurants grew in ten times the rate associated with traffic to fast-food restaurants through 1999 through 2014. ” Fast-casual restaurants have grown in popularity due to their healthy, refreshing made offerings at a low price and also high convenience. Food places to eat such as Panera Bread along with Chipotle are fast laid-back restaurants that have succeeded inside providing healthy meals conveniently. These restaurants have self-service kiosks and drive by windows to compete successfully with fast food restaurants by providing healthy meals in a rapid and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include much more fast-casual restaurants.
The tastes of american citizens have also changed, with Millennials being more adventurous with their food tastes. Due to the increase of social media, Americans are more aware of exotic repas such as Mexican, Greek, Jewish, Italian and Chinese plus they are more willing to try these people (Williams 1). Moreover, consuming exotic meals and leaving your 2 cents them on social media raises the social capital of Millennial leading to a sharp rise in their very own demand. Since traditional take out restaurants still offer traditional meals such as burgers, french-fried potatoes, and chicken they are staying edged out by fast-casual restaurants which offer a wide range of spectacular meals which customers can customize in a dozen other ways. The ability to customize meals is very important to Millennials who are now the dominant working systems in America as they see food as an extension of their persona (Eagan 177). These trends point to a future where junk food will consist of exotic as well as international cuisines which will be really customizable.
Another shift in food perspective that has been experienced in America will be the increased need to eat in a environmentally friendly and socially mindful manner. There is an increase in the desire to eat food that has been sourced locally to support local farmers and local economies and also to eat food who has is grown in an good for the environment manner (Miller 182). Frequently , the food served at conventional fast food restaurants violates these ideals as the breeding of those animals is done in galetass, the food is grown employing pesticides, and they do not assist local farmers. On the other hand, quick casual restaurants often espouse these ideas and more People in america, especially Millennials are choosing fast casual restaurants over conventional fast food restaurants to express all their beliefs on ethics of food sourcing. In the future, fast food is likely to be ethically sourced via local farmers using natural and pasture raised elements.
The increase of social media and the desire to share one’s activity intended for social capital has also transformed what Millenials require involving fast food joints by raising the patronage of sites and food that is picture perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires which restaurants have great feeling and artistically presented foods that is ‘Instagram ready’ even when they are not fine dining dining places, and they are willing to pay a little more for that experience. Fast-casual restaurants like Chipotle have capitalized on this by having a brick and stainlesss steel theme with high ambient light that has attracted Millennials inside droves (Dixon et al. 104). These changes mean that traditional fast food restaurants are edged out by fast-casual restaurants which provide a wonderful ambiance that can provide web 2 . 0 likes for Millennials. From this trend, it looks like fast food dining places will have to become posh to compete effectively.
These changes in the fast food industry can be attributed to the coming old of millennials who are today working and have disposable earnings to spend eating out, their thought patterns about healthy food and the ethics of food sourcing and also production have played the role in making fast food much healthier and fueling the grow of fast-casual restaurants. In accordance with Williams (1), Millennials will also be more likely to cook their foods than to eat out that may lead to a decline inside eating out generally as many them get into the job market and are earning salaries. Social networking has also fueled these improvements as it has made exotic foods more popular and also required that restaurants become more chic and normal so that they can take photos as well as post them online within social media sites. The internet has also aided in spread the message of healthy food, environmental awareness, ethical food sourcing and the dangers of refined food for you to more people than before. This generation will continue to effect not only the fast food marketplace but food trends generally speaking.
From the preceding discussions, it is clear the fast food industry in America is poised for significant improvements as a result of increased health mind, fast casual restaurants, plus the Millennial generation. The future of take out is likely to include healthier foodstuff, exotic food, ethically noted ingredients, and more choices. Moreover, fast food restaurants are likely to be far more chick and ambiently ornamented even as they focus on offering food as fast as possible through self-service kiosks, online ordering, and drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers these changes in the fast food industry.